Company: Meridian
Industry: Workforce management software
Team Size: 85 people
Use Case: Global expansion with multi-language content at scale
This is a case study title
Meridian's workforce management platform was growing fast. After success in North America, they had customer demand from Europe, Latin America, and Asia-Pacific. But their content infrastructure wasn't ready.
Their existing setup required:
Manually copying every page for each new language
Sending content to external translation agencies via spreadsheets
Waiting 2-3 weeks for translations to come back
Re-uploading everything and hoping nothing broke
Keeping all 12 language versions in sync when anything changed
The breaking point: A critical product update needed to be communicated across all markets. By the time the 12th language was translated and published, the information was already outdated.
"We were moving fast in our core product, but our content felt like it was stuck in 2015. Every new market launch meant multiplying our content workload by 12." - Maya Chen, Director of Product at Meridian
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